Video PR and having a festival strategy simply means knowing what to do with your video content once it has been published, with the aim of ensuring visibility across a period of six to twelve months. The strategy first focuses on understanding the potential of the video in order to set up realistic goals to secure media coverage and have the work screened, and potentially win awards, at selected events and festivals.
Having a direct connection with those working in the industry definitely helps. Having an awareness of what content is likely to be picked up by which festivals and in which categories also works in my favour. And being asked to curate content, as well as take part in or moderate panels and talks is an additional advantage.
The content has to be good to begin with, but knowing whom to speak to, where to place it and how far it can go, means that directors, brands and producers can make the most out of their work.