The idea behind Finotti's #WeBelieveInThePowerOfLove is to bring together Riccardo Tisci and Nike's worlds. Taking inspiration from Tisci's statement "I believe in the power of love", Finotti aims to underline that we are all believers.

The video celebrates inclusion and love with a wide range of models and aesthetics to show how our differences are something that bind and bring us together, not set us apart.

BRAND / CLIENT: NikeLab
PRODUCTION COMPANY: Section80 & Luca Finotti Studio
ART DIRECTOR: Luca Finotti
ASSISTANT DIRECTOR: Giorgia Benazzo, Ivan Furlan
CINEMATOGRAPHY: Mauro Chiarello, Alessandro Ubaldi
EDITOR: Federica Intelisano
COLOR PRODUCER: Giorgia Benazzo
POST PRODUCTION: Federica Intelisano, Federico Forlani, Davide Valentino
MUSIC: Body Bagz By Cult Shit, Dreamland By ARTiria Production
PROJECT MANAGER: Edoardo Perni
EXECUTIVE PRODUCER: Luca Finotti, Marco Orlando
OTHER PRODUCERS: Elisabetta Carli, Luca Degani, Caterina Colombo
CAST by Camilla Tisi TO THE MOON Studio - Simone Nobili & The Factory Guys
MAKE-UP: Sara Mancatelli