Choco Hoax is the latest fashion film by Milan-based filmmaker Alice Fassi. The film offers a satirical critique of greenwashing and the consumerist tendencies of contemporary society. With a blend of irony and surrealism, the film exposes the deceptive nature of marketing campaigns that promote products by highlighting what they lack rather than their true essence. 

Choco Hoax centres around a new chocolate bar of the same name, positioned as a futuristic and environmentally friendly snack. However, as the television commercial unfolds, viewers are taken on a crescendo of events that reveal the true nature of Choco Hoax – it is not only green, sugarless, fat-free, and additive-free but also shockingly devoid of chocolate itself. 

Written and directed by: Alice Fassi @alice.fassi

Director of Photography: Giulio Melani @giulio.melani

Co-production: C41 @c41.eu, Eclettica @eclettica_____

Starring

Alastair G Cumming - The Presenter @alastair.g.cumming

Khoudia Thiam - showgirl 1 @kh0udia @Boom Models

Paula Sanz - showgirl 2 @paula__sanz @Select Model Management

William Ginnis Crabb - the employee @williamcrabb @Tank Agency

Toni Pandolfo - Old lady @tonipandolfo61

Aurelio Baiocco - special guest @aureliobaiocco @Tank Agency

Jihane Benassar Mootassem - pregnant girl @jihanebms @Brave Models

1st Ass. Director: Costanza Doria @costanzadoria

Casting Director: Giorgia Aversa @gio_aversa @WeDoCasting

Head Set Designer: Viola Aprile @violaprile_

Photographer on set: Marco Gehlhar @marcogehlhar 

Make up Artists: Elisa Maisenti @credodinomaforselisir, Ilaria Bosco @bhoila, Daniela Decillo @daniela.decillo

Key Hairstylist: Yuri Napolitano @yurinapolitanohair @interlude project

Fashion Stylists: Francesca / Rafaela @francesca_rafaela

Mother Belly Artpiece by Amanda Colares Silva @amandacolaresilva

Editing: Alice Fassi @alice.fassi and @margheritafreyrie

VFX Giorgio Ajello @giorgioajello

Soundtrack: Giorgio de Lauri (Jiz) @rip_jiz

Graphic Designer: Alberto Ricchi @albiricchi

Motion Designers: Francesco Bocchini @____nobel____ and Diletta Guidolin @diletta_guidolin_portfolio

STYLING CREDITS

@ssheena_official @hausofhoneyclub @nextagency @humaeyewear @desa_1972 @amandacolaresilva @e.x.x.x.e.n.t.i.a.l @aaalphacentauri @bennystanco @dadsit.it @costumerialariula

Special thanks to:

Alessandra and Vittorio Caporale 

Simona Dentone @simona.dentone

Marco Gehlhar @marcogehlhar